Der größte Präsentator!?
In case you haven’t noticed, Steve Jobs is dead. Tragic, yes, and we all (okay, most of us who weren’t stupid enough to buy a Huawei) carry him around in our pockets. He’s more famous than Justin Bieber, Jesus or Mother Theresa. Never before has a businessman rattled so many cages and been hyped like a superstar. But it’s obvious why. The man brought us total independence and a gripping addiction in one product. Some presentation experts advise, „Present like Steve Jobs“. Ok, let’s get to the heart of this great presenter story . People say, “ Steve Jobs planned his presentation like a storyboard. „ – Yes… and many other people did and do that too. He used a storyline . A storyline is a narrative pattern, a structure for almost any speech or persuasive presentation . A great role model in presentations , Nancy Duarte, has shown this pattern for speeches in one of her books and in her TED talk :
– Yes, and many other people did and do that too. He outlined a desirable lifestyle. Creating something bigger than the product is not only a creative art form, in some business strategies it is inevitable to know what impact your company, service or product will have to differentiate itself from the competition. People or companies that use their value proposition as a story are very successful at turning consumers into fans. Some companies create such a strong storyline and just randomly use their product that you don’t want to buy the product, but the image of yourself you get when you think about owning that product. You buy the Harley Davidson because you were born to be wild, not because it has an ergonomic seat adjustment and economical fuel consumption. You drink Red Bull because it gives you wings, not because you have a slight caffeine problem. So no. It’s not just Steve who created the story. It’s all around us, you just manifested Steve as THE PRESENTATOR. People say, “ Steve used an aha moment. „ – Yes, and many other people did and do that too. He used an „emotional dynamic“. The noteworthy moments or, better said, the moment in a presentation when you realize that the topic, the product, the idea, the service, the problem has significant meaning for you, that is the moment that you personally remember. Now imagine what Thomas Edison’s presentation on stage for the introduction of the light bulb would have looked like: „Hi everyone, I’m so glad you could join me, here in the auditorium, with no windows. I know it’s unusual for it to be so dark, but this is the moment I’ve been looking forward to for a long time. It took us over 3000 drafts. You know that everything gets dark at night and there’s nothing we can do about it? Wouldn’t it be great if we had sunshine 24 hours a day and could read until dawn without straining our eyes by candlelight? Imagine how we could grow, what money we could make, what industries we could build, what desires we could fulfill if we didn’t have to stop working at night?
Just for fun: If I had the ultimate solution to aging and weight problems in my hand, I’m sure my presentation skills would also be considered legendary.
Was it really HOW Steve Jobs presented? Or simply WHAT he presented? Because of all the hype surrounding this legend, I watched almost all the videos of his presentations available on YouTube . Was he one of the best presenters? No, I don’t think so. He was a genius, a stubborn, hard-nosed guy, a role model in the business world, an idol for every perfectionist, a visionary and a tough guy, but he was not the best presenter and you shouldn’t present like Steve Jobs. Yes, you heard me. I don’t think you could and should present like Steve Jobs. You are not Steve and you never will be, so present like YOU and try to be YOU and not a copy, because that’s what people really want to see: YOU .
The greatest presenter!?
Now leave the man alone
But that’s a wild suggestion and actually doomed to failure from the start.
Steve Jobs was a genius. Not that I’m saying there aren’t any among you, but honestly, would you look for tips on how to present something you haven’t even invented yet? 😉Just Steve?
People say, “ Steve Jobs created a vision. „
His PowerPoint slide would have looked something like this:
Bildquelle: http://www.edisonmuckers.org/thomas-edison-lightbulb/
And suddenly the stage would be lit up with the thing that we now use as a symbol for exactly those „AHA moments“ that supposedly only Steve Jobs created.
Which brings me to the question:
If I were to give you one piece of advice, it would be to dress like Steve Jobs. He simplified his decision-making process by choosing jeans and a black turtleneck for at least 7 years of his life, and probably saved himself at least 26 days of worrying about what to wear.
Daniela Lopez
Author (hover to contact)Hi&Lo Agency
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