Successful by Design

Successful by Design: Why Design is so important

The business case for design

We live in a world where design led companies dominate their respective industries and design thinking has gained widespread traction.

In fact, Apple is currently the world’s most valuable company, thanks in large part to their relentless focus on excellent design.

However, the notion that design is just a “nice to have” has somehow managed to remain quite prevalent. Therefore, many companies have yet to make design a priority.

This gives you a priceless opportunity to gain traction and momentum in your business or career. Design is a critical competitive advantage.

Ready to design your future? Keep reading…

Great Design is an Expectation

Today, people are used to experiencing great design everywhere they look, from physical products to the user experience on streaming services and apps, we’ve come to expect everything we encounter to be well designed.

As a presentation design agency, we’ve seen firsthand how pivotal design can be for businesses of all sizes. Whether they’re presenting internally to employees or directly to their customers, design delivers consistent results.

Design Increases Efficiency

In the digital space, we’ve become conditioned to anticipate the placement and appearance of objects and text on screen.

For instance, on websites the menu is nearly always located at the top left or top right of a page, important buttons are most prominent, and clicking the company’s logo sends you back to the homepage.

Because professional designers adhere to a set of principles and best practices when creating on-screen experiences, visitors don’t have to waste valuable time figuring out each and every website they visit. We’ve become conditioned to how things should work in every area of our lives, and design principles like these can be applied to every area of your business.

Design is Not Decoration

Effective design is first and foremost about how something works, which is what ultimately influences the final form.

As a presentation design agency, we use graphic elements such as color, size, placement, and contrast help people comprehend information quickly.

Picture your phone’s home screen for a moment. Now imagine that you had no choice but to remove every icon or graphic from the screen, and could replace it only with plain text.

Suffice it to say that your home screen would become cluttered, confusing and highly inefficient.

To illustrate our point, read the following text:

HiLo_Agency_Blog_Design_is_not_art_graphics

Done? Scroll down…

Now glance at the graphics…

HiLo_Agency_Blog_Design_is_not_art_icons

Did it take more time to read the text, or glance at the graphics?

As you can see, graphics have the potential to convey the same information in a fraction of the time. Whether they’re used alone, or in tandem with text, graphics help you get your message across quickly & clearly.

Presentation Design Delivers Results

We’re not just saying design is important because we’re a design agency. We’re a design agency because design is so important.

But don’t just take our word for it, here are some eye opening facts on the importance of design and visual communication:

- We perceive up to 80% of all impressions by means of our sight. Source: Zeiss
- 65% of the world’s population are visual learners
  Source: Social Science Research Network
- Businesses that see design as integral are more than twice as likely as others to see rapid growth.
  Source: Design Council
- Shares in design-led businesses outperform key stock market indices by 200%.
  Source: Design Council

Ready to Start Designing Your Future?

Whether you’d like our team designers to review and optimize a presentation you’ve already created, or need a custom presentation design built just for you, we have services for nearly every need.

Contact us today for a free consultation.

David Lopes

Author