Not only are each of these statements really bad. The font implied that it could be a statement of a specific company who use these fonts in their corporate design… so again for the record, fonts are not a matter of taste at this point, but a matter of association!
When customers talk about good design or about taste, they often say “can we make this a little Apple-y?” and they mean the plain, “functional” Apple design.
Apple has always cut everything that was unnecessary and did not contribute to a direct user experience. Hardly anyone says that a MacBook or an iPhone is ugly and why not? Because it is (again) purposeful and functional.
Considering the examples, I’ve already provided above, you should realize that fonts can trigger certain reactions or implications. They can override a competency or inspire confidence. They can immediately assign or connect and assure quick comprehension. Which means used correctly, they can convey a desired impression.
With the proliferation of digital fonts and the endless possibilities they have created, design teams often have the agony of choice.
Yes, as I said: The agony of choice.