Bourgeois was yesterday

Nobody wants to read impersonal text when they visit a website, let alone when they enter an online shop.

We want to be picked up and spoken to directly. Age-appropriate and appropriate to the situation. Nothing is worse than being greeted with platitudes and stiff words that are more reminiscent of a funeral than a hip online shop. David Oglivy once said: “You cannot bore people into buying” and he is absolutely right. Your online shop should reflect you as best as possible and communicate your philosophy transparently. Are you a young and modern company?

Show it! 

Honesty and authenticity are the be-all and end-all in the online shop Wirrwarr! We are more likely to remember the shop that surprises us and puts a smile on our faces than one that is full of stuffiness and sadness. Let’s look at Virgin America: Cool, hip and illustrated avatars make us smile and stay in our minds even after we’ve placed an order. And that’s exactly what you want: to be remembered. The customer should come back. You get an immediate impression of the company. And that’s a good thing, because personality is the only way to set yourself apart from the crowd of online shops and stand out! So dare to give your company a face and present yourself as fresh and young as you are.

Do you have an idea how to give your company more personality and recognition, but you are not sure how to implement it? No problem! Get in touch with us and together with our partners we will help you to present yourself in the best possible way.

Copyright Fabio K.