No one likes reading an impersonal text, especially on a website ad even less on an Online-shop.
We want direct and a personal flow of communication; age appropriate and we want to stay on topic. Absolutely nothing is worse than being greeted with automated responses and dull phrases that could be used at a funeral rather than at a hip Online-shop. David Oglivy said “You cannot bore people into buying” and he was absolutely correct. Your Online-shop should reflect who you are in the most efficient way possible and pass on your philosophy transparently. Are you a young and modern company?
The nuts and bolts of an online shop are honesty and authenticity. We remember the shop, that surprises and makes us smile, rather than overflowing with lewdness and rubbish. Let’s look at an example: Virgin America http://t3n.de/news/user-experience-nutzererlebnisse-592342/virgin-america_avatar-610×458-2/
Cool, hip and illustrated avatars that make us smile, even after we’ve ordered; And that’s exactly what we want: to be remembered. The customer should come back. You can get a direct impression of the company; which is also a good thing, because only through personality can you be seen through the masses of online-shops and stand out! So dare to give your company a face and present yourself as fresh and young!
Do you have an idea how to give your company more personality and recognition, but you aren’t sure how to implement it? No problem! Contact us and, together with our partners, we can help you get the most out of yourself.