Master or Eventmaster? That is the Question.
“That was quite an extraordinary presentation. That’s definitely not PowerPoint. Our PowerPoints look different.” *sssssuuuuuurrrrreeeeee…
I bet your PowerPoint “looks different.” Because somebody has really stressed himself that your company is equipped with a voluminous CI catalogue where everything is considered and defined. From the markings, measurements, and correct usage of the Logo, the positionings of information in the letter footer, the color scheme to the tertiary color shade, up to the adequate positioning of the Company Logo on a golf ball. And all the merchandise and all the company equipment was thoroughly thought through but the PowerPoints, your company’s number one communication tool, receives a loveless one page information for the use of the PowerPoint Master and things like diagrams, screenshots, text and dubious title pictures to actually call the result out of this guideline a “presentation”.
Presented at this point is usually only very little consideration for presentations.
Why am I getting upset?
Excursion:
I’m lying on the couch at home in sweatpants and a baggy sweater. In the office I am properly dressed and try not to lie down.
But when I go out, to an event, I buy myself a nice dress, go to the stylist, try to look my best and walk a few hours in my new shoes so that I won’t trip and fall on my nose with them.
Back to the topic:
What am I really upset about?
When you communicate within the company, you use the internal PowerPoint template provided on the SharePoint. It is time saving and useful and you can fill it with the information you need to get across to send or present this PowerPoint to your team members or colleagues.
Internal PowerPoint master slides usually look like this:
Headline, sub headline, text-image combination, text slides, agenda slides, separation slides and if the company is clever, it has a time-saving chart pool with all the necessary charts and concept diagrams.
Usually these PowerPoints slides are white, because in every company there are still those who “prefer to print it out”. 🙄
But if you go to a public event –
as a representative of your company –
Where you present yourself –
and your company……………..THEN WHY IN THE CORPORATE sweatpants?
“What shall I wear when I go out?”- asked the little company presentation
It is already known that PowerPoints no longer look like PowerPoints or respectively no longer have to look like a ninth-grader’s presentation project. But strangely enough that there are quite a few agencies that create wonderful templates in which you can also present your content in style is less known.
So what exactly is an Evenmaster?
An Eventmaster is a representable, in consideration of the corporate design, impressive and elegantly designed version of the in-house PowerPoint template, which contributes to the recognition value of the corporate identity despite its uniqueness.
Not only chic, but also practical
Many marketing departments go through the trouble to create a special logo for events. Why this doesn’t find its way onto a new presentation template shall remain a mystery in many companies. 😉
A complementary event master is a useful, time-saving tool, just like the regular PowerPoint master. If you want the framework of the event to stand out from the regular working day, if you are a guest speaker somewhere as a representative of your company, if you want to convey your uniqueness to mankind in a credible way, you need something more stylish than the internal PowerPoint template.
In the event presentation there is no “presentation bulimia“. The rules for speaker presentations are strictly adhered to:
- Reduced content – Keywords / Bullet points
- Images for emotionalization
- Visual support of the spoken word and no “assisted reading”
But enough of the big words. Here are a few examples. The Show must go on!
So please, don’t torture your audience with home stile couture, when the frame is glamorous.
So please, put some glamour in your life and don’t walk a red carpet in your corporate sweatpants.
If you have any questions about creating a PowerPoint master or reviewing existing presentations, please feel free to contact us at any time. We look forward to hearing from you.
Daniela Lopez
HiLo_Agency